Turning Challenges into Opportunities: Selling on a Busy Road
Selling a home on a busy street requires a strategic approach, but with the right tactics, you can attract buyers and secure a great price. Here’s how to tackle the unique challenges of selling a home in a high-traffic location.
“With decades of real estate expertise, I specialize in turning challenging properties, like homes on busy streets, into success stories. By combining strategic pricing, thoughtful improvements, and innovative marketing, I showcase each property’s unique potential to attract the right buyers and achieve outstanding results.”
1.Key Strategies for Selling a Busy Street Home
Bullet Points:
- Set Realistic Pricing: Understand that homes on busy streets typically sell for 10-15% less than similar properties in quieter areas.
- Boost Curb Appeal: Landscaping can create a welcoming first impression and reduce noise.
- Create Barriers: Use fences, shrubs, or water features to shield the property from noise and traffic.
- Highlight the Backyard: Transform it into a peaceful retreat for potential buyers.
- Invest Wisely: Focus on improvements that provide a return on investment.
- Consider Commercial Potential: Evaluate zoning laws for opportunities to sell as a commercial space.
- Hire a Skilled Realtor: Work with a professional who knows how to market and sell homes in challenging locations.
2. Price It Right From Day One
It’s critical to price your home appropriately based on its location. Overpricing could lead to prolonged listing times and a lack of interest. Collaborate with a real estate agent who understands the nuances of your market and can provide a comparative market analysis to set a competitive price.
3. Curb Appeal Matters—A Lot
Bullet Points:
- Add greenery to create a visual and sound barrier.
- Focus on a well-manicured lawn, colorful flowers, and fresh mulch.
- Stage the front yard like you would the inside of your home—it’s the first thing buyers will see.
Landscaping not only improves the home’s appearance but also minimizes the impact of traffic noise, making your property feel more serene.
4. Build Barriers for Sound and Safety
A physical barrier like a fence or stone wall can serve multiple purposes:
- Sound Reduction: Helps block out traffic noise.
- Privacy: Offers seclusion from the busy street.
- Safety: Provides security for families and pet owners.
Consider adding a row of arborvitaes or other dense shrubs to enhance both aesthetics and noise insulation.
5. Make the Backyard the Star
Buyers on a busy street will likely value a tranquil escape, and the backyard can provide that. Ideas to elevate the backyard include:
- Adding outdoor furniture for lounging.
- Incorporating water features to mask street noise.
- Planting a garden or installing raised garden beds for an inviting touch.
Creating a backyard oasis can help offset the drawbacks of a high-traffic location.
6. Modernize With Noise-Reducing Windows
For those willing to invest in upgrades, noise-reducing windows can make a significant difference. Double or triple-pane windows help dampen road noise and can be a strong selling point. Highlight these features during showings to demonstrate the home’s livability.
7. Know When to Stop Improving
While improvements can make your home more appealing, it’s essential to avoid overspending. Work closely with your agent to determine which projects will yield the best return. Sometimes, a well-priced “as-is” approach is the most effective strategy.
8. Explore Commercial Sale Options
If your property is in a commercially zoned area, selling as a business space might be more lucrative. Businesses often value high-traffic locations for visibility. Highlight the property’s commercial potential to attract a broader range of buyers.
9. Partner With a Realtor Who Delivers Results
A seasoned real estate agent is key to selling a challenging property. Look for someone with:
- Exceptional photography skills.
- Expertise in writing vivid, engaging property descriptions.
- A strong online presence and social media strategy.
- Experience in pricing accurately and marketing to the right audience.
An experienced agent can also help you avoid common pitfalls, like relying on outdated marketing tactics such as open houses, which often provide little value to sellers.
10. Marketing That Makes an Impact
In competitive markets, the way your home is presented can make or break a sale. Exceptional marketing includes:
- High-quality photos that showcase your home’s best features.
- Detailed, engaging property descriptions.
- Drone photography for unique perspectives.
- Targeted online ads and social media campaigns to reach the right buyers.
FINAL THOUGHT
Selling a home on a busy street doesn’t have to be an uphill battle. By following these strategies, you can turn potential challenges into opportunities and secure a successful sale.
ABOUT THE AUTHOR
I’m Kevin Wood, a trusted professional in residential real estate who has served southern Arizona and the surrounding areas since 2005. My knowledge and experience covers a wide range of topics including general real estate, mortgages, financing, seniors, moving, and home improvement.
I can be reached at Kevin@wood.staging-1.site or by phone at 520-260-3123. For the past 19+ years, I’ve helped over 600 families move in and out of southern Arizona and constantly rank among the top 10% of realtors nationwide for performance and client satisfaction.
Are you planning a move? I’m passionate about real estate and enjoy sharing my knowledge and skills in marketing.
I serve people with real estate needs in the following areas of southern Arizona: Tucson, Vail, Corona de Tucson, Sahuarita, Green Valley, Oro Valley, Marana, Picture Rocks, Catalina, Saddlebrooke, Benson, Tanque Verde, Three Points, and Red Rock.
